Privacy Policy

This privacy policy outlines the types of information we gather about you while you are using the Blue Cross Broad Street Run, www.BroadStreetRun.com, (the “Site”), and how we use it. We may amend this policy at any time by posting the amended version here and updating the Effective Date of the policy to reflect the changes.

We created this privacy policy to make our users aware of what personally identifiable information we may collect, how that information will be used, with whom such information will be shared, and the security procedures we have implemented to protect our client’s privacy.

Personally identifiable information includes information that can be linked to a specific individual, such as name, address, phone number or email address.

Please read this Privacy Policy carefully. By visiting and using this Site, you agree that your use of our Site and any dispute over privacy is governed by this Privacy Policy.

WHO WE ARE/CONTACT US

The Blue Cross Broad Street Run is organized and managed by the City of Philadelphia Parks and Recreation Department.

The Blue Cross Broad Street Run commits to resolve complaints about your privacy and our collection or use of your personal data. If you have any questions or complaints, please email us at info@broadstreetrun.com with the subject line of “Privacy Policy question/complaint” or send us a letter addressed to:

Blue Cross Broad Street Run
Attn: Privacy Officer
Data Policy Officer
P.O. Box 18543
Philadelphia, Pa 19129

QUESTIONS OR COMPLAINTS RELATED TO THE General Data Protection Regulation (GDRP)

EU based individuals with inquiries or complaints regarding this privacy policy should first contact us at info@broadstreetrun.com.

WHAT ARE YOUR RIGHTS

You can request access to, and correct or erase, certain information;

If any automated processing of information is based on your consent or a contract with you, you have a right to transfer or receive a copy of your information in a usable and portable format;

If the processing of information is based on your consent, you can withdraw consent at any time for future processing;

You can object to, or obtain a restriction of, the processing of information under certain circumstances; and

For residents of EU, you can send us specific instructions regarding the use of your data after your death.

We may be required to ask you for further information to confirm your identity before we provide the personal data requested.

To make such requests, contact us at info@broadstreetrun.com.

USE OF YOUR INFORMATION

The Blue Cross Broad Street Run uses the information collected to fulfill requests for our event, products and services, to better target our ads and emails, to trouble-shoot technical issues, provide benchmarks for aggregate reporting, to provide anonymous reporting for external and internal stakeholders, to communicate with current and previous participants and to conduct research.

COMMUNICATIONS FROM THE SITE

When you provide us with your email address for registration, we will send you periodic emails regarding upcoming events, special deals, merchandise available to purchase and special announcements from sponsors.

Each email sent out includes an opt-out link and a link to update your information.

If you no longer wish to receive promotional communications, you may opt-out of receiving them by following the UPDATE YOUR PREFERENCES link included at the bottom of each communication.

SECURITY OF YOUR PERSONAL INFORMATION

We recognize the importance of security for all personally identifiable information associated with our participants and use reasonable measures consistent with industry practices to protect personally identifiable information under our control. However, no data transmission over the Internet can be guaranteed to be 100% secure.

As a result, while we will use reasonable efforts to protect your personal information, we cannot ensure or warrant the security of any information you transmit to us. To protect the information stored in our systems, we have implemented a variety of reasonable security measures to maintain the safety of your personal information when you register for our event or place an order for merchandise.

We retain information for as long as necessary to provide the products and fulfill the transactions you have requested, or for other essential purposes such as complying with our legal obligations, resolving disputes, and enforcing our agreements.

Because these needs can vary for different data types in the context of different products, actual retention periods can vary based on criteria such as user expectations or consent, the sensitivity of the data, the availability of automated controls that enable users to delete data, and our legal or contractual obligations.

INFORMATION SHARING AND DISCLOSURE

While visiting the The Site, information is collected log files for the purpose of analyzing what pages are accessed, which files are downloaded, where people arrive from, and what errors occur. This information includes Internet protocol (IP) addresses, browser type, Internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and click-stream data.

Be aware that third parties/other content providers accessible through our Site may have their own privacy and data collection policies and procedures. BroadStreetRun.com is not responsible for the actions or policies of such third parties. You should check the applicable privacy policies of those third parties when providing information on a feature or page offered by a third party.

Some third party services The Site uses include:

MarathonGuide.com – The Site uses Run Sign Up to collect and process registration and credit card payments.

Why it is collected: This information is necessary for event registration, for race scoring, and to contact you.

What is collected: During event registration, your name, address, gender, birthdate, telephone number, emergency contact information, email address, occupation, industry, shirt size and payment information is collected.

In addition, you have the option of giving us permission to send your email address to AACR if you wish to be added to their mailing list.

Their privacy policy: http://www.marathonguide.com/policy.cfm

MailChimp – We use MailChimp to manage registration email communications.

Why is it collected: We collect registration information from Run Sign Up and transfer to MailChimp for email distribution.

What is collected: Name, city, state, country, county, email address, year, and event participation are collected from Run Sign Up and transferred over to MailChimp.

How to update: Click the UPDATE YOUR PREFERENCES at the bottom of each email.

Their privacy policy: https://mailchimp.com/legal/privacy/

Shopify – The Site uses Shopify for its merchandise sales

Why is it collected: Information is used for payment and for shipping purposes.

What is collected: Your name, address, and payment information are collected.

How to update: https://shop.broadstreetrun.com/account/login

Privacy policy: https://shop.broadstreetrun.com/pages/privacy-policy.

Facebook:

Why is it collected: We use Facebook tracking pixels to measure the results of our ad campaigns and to better target our ads.

What is collected: Registrations made and abandoned shopping carts

How to update: https://www.facebook.com/ads/preferences/edit/

Privacy policy: https://www.facebook.com/about/privacy

Google Analytics:

Why is it collected: The Site uses Google Analytics to, among other things, track overall website usage, trends, results, and to provide management level reports on an aggregate level. No personally identifiable material is collected.

What is collected: Your web browser, time spent, page viewed, general location, general interests and preferences are some of the metrics collected.

Their privacy policy: https://policies.google.com/technologies/partner-sites

The Blue Cross Broad Street Run may share aggregated demographic information about our user base with sponsors and partners, but this is not linked to any personal information that can identify any individual person.

Simmco Data Systems – The timing company that we hire for the event.

Why is it collected: Information used at registration is used for timing purposes for race participants.

What is collected: This information includes age, city, state, and gender, and can be provided to appropriate media outlets.

LEGAL DISCLAIMER

We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, court order or legal process served on our Site.

We may release your personal information to third parties: (a) in order to comply with a valid legal requirement such as in compliance with any law, regulation, search warrant subpoena or court order; or (b) in special cases, when we believe it is necessary to share information in order to investigate, prevent or take action regarding any illegal or unauthorized activities, suspected fraud, situations involving potential threats to the physical safety of any person.

COOKIES

A cookie is a small text file that is stored on a user’s computer for record keeping purposes. Blue Cross Broad Street Run uses cookies:

To recall your login information at the registration/merchandise store and keep track of the items in your registration/shopping cart.

For website analytics

For advertising purposes

A persistent cookie remains on your hard drive after you close your browser. Persistent cookies may be used by your browser on subsequent visits to the site. Persistent cookies can be removed by following your web browser’s directions. A session cookie is temporary and disappears after you close your browser. You can reset your web browser to refuse all cookies or to indicate when a cookie is being sent. However, some features of the Service may not function properly if the ability to accept cookies is disabled.

Some of our business partners (e.g., advertisers) use cookies on their sites. We have no control over these cookies. This privacy policy covers the use of cookies by this Site only and does not cover the use of cookies by any advertisers.

Most web browsers automatically accept cookies, but you can usually change your browser to prevent that. Not accepting cookies may make certain features of The Site unavailable to you.

Children’s Privacy Policy – NOTE TO PARENTS

Our Site is directed to a general audience comprised primarily of adult visitors and users. Therefore, we do not typically collect Information from children under the age of 12.

The Blue Cross Broad Street Run does not knowingly collect information from children under the age of twelve (12). The Blue Cross Broad Street Run will not knowingly contact children known to be under the age of twelve (12) about any special offers or for marketing purposes without a parent or legal guardian’s prior consent.

This policy only applies to the BroadStreetRun.com and does not apply to third party websites, or to companies and persons that are not controlled, affiliated with or managed directly by BroadStreetRun.com.

CHANGES TO THIS POLICY

Blue Cross Broad Street Run reserves the right to change this policy at any time. Please check this page periodically for changes. Information collected prior to the time any change is posted will be used according to the rules and laws that applied at the time the information was collected.

GOVERNING LAW

This policy and the use of the Site are governed by Pennsylvania State law. If a dispute arises under this Policy we agree to first try and resolve it with the help of a mutually agreed upon mediator in Philadelphia, Pennsylvania. Any costs and fees other than attorney fees associated with the mediation will be shared equally by each of us.

If it proves impossible to arrive at a mutually satisfactory solution through mediation, we agree to submit the dispute to binding arbitration in Philadelphia, Pennsylvania, under the rules of the American Arbitration Association. Judgment upon the award rendered by the arbitration may be entered in any court with jurisdiction to do so.

BroadStreetRun.com is controlled, operated and administered entirely within Pennsylvania. This statement and the policies outlined herein are not intended to and do not create any contractual or other legal rights in or on behalf of any party.

EFFECTIVE DATE: This Privacy Policy was revised January 12, 2019.